Chicago DNC Brand

ABOUT THE PROJECT

Chicago’s bid to host the Democratic National Convention in 2024 needed a flexible, scalable visual language to carry stakeholders through the process and build the brand identity to help DNC decision makers as well as the American public see the potential of Chicago as DNC 2024’s host.

 

 

OUR APPROACH

I lead the design efforts for the branding of the Chicago DNC 2024 identity, and created digital ads, social media graphics, website designs, newsprint ads, mockups, business cards, print materials, and a 300+ page RFP presentation tailored to the strategic goals of a multitude of stakeholders. This initiative required rapid development and creative intervention throughout the bid’s lifetime, and managing the project timelines was a challenging and deeply rewarding process.

 

 

OUTCOME

Our efforts culminated in a successful bid that won Chicago the honor of hosting the DNC in 2024.
 

 

Designed on behalf of NP Agency, all rights reserved. 

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